In marketing, a corporate identity is the “persona” of a corporation, product, or service.
A corporate identity helps people and organizations to answer questions like, “Who are we?” and, “Where are we going?” Your identity expresses the values and ambitions of your organization, its business, and its characteristics. It also allows consumers to denote their sense of belonging to a group or brand.
Visual identity also plays a significant role in the way an organization presents itself, both internally and externally. Color, typefaces, underlying grids, and other design methods are used to maintain visual continuity and brand recognition across all communication of the brand. Your identity should be memorable, simple and expressive and carry the image you want to portray.
Above all, remember that identity has the ability to determine the success of an organization; therefore, take the time to develop an identity carefully because once established, it's difficult to change. >>