Newsletters

Are printed newsletters still relevant in today's instant gratification electronic world?

Have you ever received an e-Newsletter and read a few articles? One article? Any of the e-Newsletter? Ever just hit the delete button? If you answered yes to any of these questions, you'll understand why a printed Newsletter has value. It can stand out in the pile of white envelopes when received in the mail. It can be set aside and read later at the reader's leisure. It can be filed away and referred to later.

How do you prefer to deliver news to existing customers, employees and prospects on a consistent basis? Sometimes a simple print newsletter can be the answer. Imagine what is possible if this commitment is made every month or at least quarterly.

Here is an example. One of our customers made an initial "cold" quarterly mailing to 10,000 companies. It cost $2 per copy to design, print and mail. The response was 50 companies signed up for their service bringing in $200,000 of revenue. So for every $1 they invested, they got $20 back into the business. Could this help your business? >>