Thinking About Design for Business Success

Thinking About Design for Business Success

Design is everywhere – from the tables and chairs we use, to the documents we write, to the smartphone apps we download. In fact, it is nearly impossible to go one day without encountering an element of design. Before we know it, design thinking will be a necessity for every business, not just design agencies and architecture firms. Effective design not only pleases the eye, but it also improves lives, helps convey vital information, and attracts new business. For example, Studio Dental designed a mobile unit that not only provides dental healthcare to those who can’t drive to an office, but also maintains the comfort of a typical office. The interior of the modern trailer includes features such as warm wood cabinets and built-in TVs. Kelly-Moore Paints created a vivid, well-designed infographic that explains how you can build a color palette with your favorite music. The company created album covers for The Beatles, Daft Punk, Florence and the Machine, and Mumford and Sons using colors from its own collection of paints. Kelly-Moore Paints employs a variety of infographics on its website to attract customers and share useful and interesting information. Airbnb was a failing start-up until its founders realized they needed to upgrade its design, specifically, the photographs of its listings, in order to stay afloat. Poor photographs of apartments, houses, and rooms were costing the new company a lot of business. However, when the founders started posting professional-looking photography on their site, the financial outlook for Airbnb completely changed. Ultimately, design thinking helped make Airbnb a billion-dollar business. In short, whether you are a doctor, painter, struggling entrepreneur,...
How much do Apps cost?

How much do Apps cost?

How much do Apps cost? I get asked this question daily (at least on business days) and try to equate it to buying a car. It’s possible to buy a used car for under $5,000 that should be perfectly adequate to get you where you need to go. Similarly buying a new car can run the gamut from a base model Kia Rio for $13,600 to a high end Porsche 911 Turbo for $100,000+. The same range holds true for iPhone, iPad and Android Apps.   Under $5,000 – Used Cars     Using existing mobile app technology, we can get you on the road. This reminds me of when I was 16-years old and knew I wanted a car, and in my mind I needed a car. I had no idea where it would take me but knew with my paper route/lawn mowing budget I could afford a used Ford Mustang. $5,000 – $10,000 – Replace the Engine                                                     From time to time Generate Design will be asked to design new screens and enhance the user experience. Other times we are asked to fix broken code so the app stops crashing. This would be like replacing the engine of an older car. You know with a couple imperative fixes, the app is good for many more miles. $10,000 – $35,000 – Brand New Car                                          ...