A productive interview consists of open-ended questions that encourage the participation of the subject, not queries that can be answered “yes” or “no.” Avoid loaded questions that the interviewee may find insulting.
A great headline creates a “curiosity gap,” grabbing your target’s attention and inviting a closer look to discover the “whole story.”
TYPE OF MEDIA
The type of media for which you are writing – print, broadcast or Web – will determine the style, length and even content of your writing. Know your audience, and write accordingly.
Successful body copy is engaging, specific and to the point. Establish up front what your clients want to communicate, and use clear and descriptive language to present their information to their target audience.
Thorough and accurate research ensures the credibility of and underscores your client’s message. Check, double-check and verify to avoid costly errors and damaged client relationships.
Facebook, Twitter, Instagram, Blogs – social media is a powerful vehicle to promote your client’s message. The key to a successful social media presence is consistency and sharply targeted content.
Editing (v.) – Prepare (written material) for publication by correcting, condensing, or otherwise modifying it.
Precise editing helps ensure that your target audience understands your message: say what you mean, clearly and correctly, avoiding unnecessary verbiage and irrelevant content.
The entire world is looking at your content on the Web. Skillful editing enables visitors to find what they are looking for – and effectively promotes your message among the many options available to visitors – on a platform that revolves around instantaneous access.
Technical data, from investigative reports and scientific results to how-to information and procedural explanations, benefits from editing dedicated to clear, concise and exacting standards.
Keywords help optimize your content for search engines. These words can improve your writing’s relevance and exposure throughout the internet. Keyword research can easily become a natural part of your writing process and it can improve the traffic that comes through your website.
Press Release (n.) – An official statement issued to the public giving information on a particular matter.
Always gather all your information before writing a press release. You need to make sure you know the 5 “W’s” – who, what, when, where, and why. Be very specific and inclue obvious information. Your audience will want to know this.
Social media and public relations go hand-in-hand, so creating a press release for social media makes sense. Since this is an interactive way to send out a press release, include links in every paragraph.
Email is a great way to get intouch with your existing customers and new ones. You can create a press release that debuts your new products and send it out to specific people.
Proofreading (v.) – Read (printer’s proofs or other written or printed material) and mark any errors.
Accurate and style-specific proofreading helps to avoid costly printing mistakes and ensure continued and mutually profitable agency-client relationships.
Your message and your business’s credibility are out there for the world to see on the Web. Ensure that your content stands out and makes a positive impression in a crowded, competitive platform.
Publications created to inform and influence, whether in print or online, demand accuracy and clarity. Attention to detail will help garner the desired attention to your message.