Database Integration
Website Leads
Website Leads are an internet marketing term that refers to the generation of prospective consumer interest or inquiry into a business’ products or services through the internet. Leads can be generated for a variety of purposes – list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs. With website leads you can meet who the people are that are interested in your company or products. The lead should then be stored in a database, CRM, or other central location – this is what is referred to as Data Integration.
E-Marketing Database
USE YOUR WEBSITE
Make email collection a priority by including prominent sign-up opportunities throughout your website. Remember visitors are on your website to learn more about your company.
CAPTURE EMAIL IN THE REAL WORLD
If you have retail stores, your in-store staff should be trained to collect email addresses – in a friendly, non-creepy way.
CAPTURE EMAIL IN THE CALL CENTER
Customers may call in for customer service. Train the call center with a short speech about the benefits of having their email address and get them to collect them right there on the spot.
REFER-A-FRIEND
Referral programs are very important for growing your email marketing database. They lead to immediate revenue and customer acquisition.
LEAD GENERATION THROUGH PUBLISHERS
Some publishers include your email subscription offer as part of their registration process. Find a publisher with a readership that aligns with your customer base.
LEVERAGE YOUR FACEBOOK FAN PAGE
As an email marketer, you’ve probably been required to promote your company’s Facebook page. This is a perfect opportunity to feature your email registration.
REACTIVATE YOUR UNENGAGED
Don’t leave your inactive customers inactive. Running reactivation campaigns should be part of the customer lifecycle strategy. Increasing engagement will help you be more successful.
INVEST IN DATA HYGIENE
Collecting an undeliverable email address is so annoying. Requiring subscribers to enter their email address twice can also help, but you’ll want to test to see if that lowers subscription rates.
CONSIDER EMAIL APPEND
If you have a large “offline” customer base, you may want to consider appending their email address and communicating with them “online.” If interested proceed slowly with a well-thought-out plan.
Database Integration
What is database integration?
Data Integration. Databases are software programs that contain “data” including anything from text content to store orders. In the web marketing and programming context, “database integration” refers to getting data from one database to another. The integration could be in “real time” or happen on a periodic basis.
Is database integration difficult?
Database integration can be difficult because databases often store the same data in different ways. So you need to make sure the information transfers back and forth correctly. Also databases can be stored on different computers on different networks, so keeping the data secure can be tricky. The key is to have a well thought out plan for the integration so the road forward will be smooth.
How does database integration drive results?
Despite the potential difficulties, integrating database systems together can reduce time and errors related to rekeying information by hand; give you important data on a timely basis; and can reduce costs.
SQL Server
SQL Server is a relational database management system. As a database, it is a software product whose primary function is to store and retrieve data requested by other software applications, whether it’s on the same computer or another computer across a network. There are several different editions of SQL Server aimed at different audiences and for workloads ranging from small single-machine applications to large internet-facing applications with many users.
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
