Generate Design News for Advertising, Graphic Design, Website Design, and App Design

Generate Design News for Advertising, Graphic Design,  Website Design, and App Design Over the last few months, Generate Design has been enjoying a rather strong uptick in calls to the office. Apparently, a lot of people have been enjoying the new content on the blog. First of all, thank you! Our team works hard to make sure that we’ve got good content in here which is original, and not a rehashing of stale old materials off of the web. Any business enjoys being able to have fresh, high-quality content. Any business worth it’s salt knows that if you keep giving people the same thing over and over and over again, you’re just going to make them sick of it. A few people have noted that they found us in email searches and their so new to the site that as soon as they clicked on the portfolio materials, they wanted to call us for meetings. That said, several people noted that they often travel from one blog post to the next and have a hard time deciding where they’re going to go. So, by request only, we have decided to put together this single post as a way to easily direct you to some of our best material in the past. Please enjoy these links and forward this material on to your friends and colleagues who could get great use out of it. Lorem Ipsum Fails: Why Real Graphic Designers and Advertisers Use Real Content The reason Lorem Ipsum is a mistake. Your marketer or designer is actively acknowledging that they have no idea what the content for a product is...
Lorem Ipsum Fails: Why Real Graphic Designers and Advertisers Use Real Content

Lorem Ipsum Fails: Why Real Graphic Designers and Advertisers Use Real Content

Lorem Ipsum Fails: Why Real Graphic Designers Use Real Content Lorem Ipsum is dummy text. It is something used to fill a layout gap when you have no idea what the content will be. For many, this is a standard. It is a standard, because they have no idea what the content will be, and because they do not understand their customer. This is particularly egregious when used in a business or in-house setting. The job of a graphic designer is to work with a set of branding standards so that the company can have a consistent message given to the people. The graphic designer’s job is to communicate. In the absence of communication, what is their job? The reason Lorem Ipsum is such a mistake, is because you are actively acknowledging that you have no idea what the content for a product is or even what it should be. You don’t know who the audience is or what the message is. Isn’t that the graphic designers job—To move the brand forward? How are you supposed to move the brand forward if you don’t know what you’re saying or who you’re saying it to? As a client, when you see Lorem Ipsum placed in a document, it is an active reminder that the person you’re working with has no idea what you are trying to do… or who you’re trying to do it for. Is that the kind of person you would really like to work with? Probably not. But what if this is coming from someone who works for you? If they’re your employee but have no idea...
What Your Website Should Be Doing For Your Business

What Your Website Should Be Doing For Your Business

What Your Website Should Be Doing For You & Your Business You’ve got a successful business, a great team of professionals and a nice website that represents your company— A fine start indeed, but is everything working as smoothly as it could? You have a hard-working team, but is your website pulling its weight? Read more… Let’s Take A Look At A Typical Company Gina, The Office Manager Here’s Gina, she’s the office manager, and her job is to answer calls, give relevant information and point customers to the right people in the company. She handles day-to-day business like emails and ensures that the business runs smoothly. She works until 5:30pm in case someone calls a little late in the business day. Michael, The Sales Associate Here’s Michael, he’s the sales associate, and his job is to contact new customers and find new connections. He also completes simple orders over the phone and upsells when he can. He’s a real go-getter and always works 8:00am to 6:00pm in case a late order should come in. Shane, The Marketing Lead Here’s Shane, she’s the marketing lead, and works to make sure that every new customer sees a consistent look and feel when viewing anything about the company. She’s on every morning at 9:00am and off each day at 5:00pm, but typically takes a working lunch so she doesn’t have to break her rhythm. Your Web Site Here’s your website, the unsung and oft-forgotten member of your business and sales team. It greets all people as a stamp of business legitimacy, from the fastest fibre connection to those still using dial...
Reach Your Audience

Reach Your Audience

Good branding is the short, sweet and simple message you communicate to consumers at a glance. Think of branding as your company or business’s “elevator pitch”; it’s what creates differentiation between your company and the competition. Want to reach your audience? Read more… That’s why it’s important that branding is cohesive and, well, on brand. It needs to carry through from the website to the stationery, and cover everything in between. Branding has become so integral to a company’s being, that it is no longer just the visual identity that has to be reflective of your company; it’s the tone of the branding as well. Through typography, color palettes and tag lines, companies are able to solidify their voice. This voice could be technical, quirky, casual, informative – the list goes on. The most successful brands’ voice is indicative of the people they target. This element is an important one of a successfully cohesive brand – really knowing your target audience. To know the specifics of the target audience you’re trying to reach is key. Are you trying to reach young college students who enjoy hiking, parents with daughters, tech savvy adults? It may seem more advantageous to cast a wide net, but the success of your brand can hinge on how clear the picture of your consumer is. When you narrow your brand to fit the specific focus of your audience, the focus of your own company or business is crystal clear. With a crystal clear brand, you are able to express who you are as a company. You can highlight your ideals, at what you excel or...