What Your Website Should Be Doing For Your Business

What Your Website Should Be Doing For Your Business

What Your Website Should Be Doing For You & Your Business You’ve got a successful business, a great team of professionals and a nice website that represents your company— A fine start indeed, but is everything working as smoothly as it could? You have a hard-working team, but is your website pulling its weight? Read more… Let’s Take A Look At A Typical Company Gina, The Office Manager Here’s Gina, she’s the office manager, and her job is to answer calls, give relevant information and point customers to the right people in the company. She handles day-to-day business like emails and ensures that the business runs smoothly. She works until 5:30pm in case someone calls a little late in the business day. Michael, The Sales Associate Here’s Michael, he’s the sales associate, and his job is to contact new customers and find new connections. He also completes simple orders over the phone and upsells when he can. He’s a real go-getter and always works 8:00am to 6:00pm in case a late order should come in. Shane, The Marketing Lead Here’s Shane, she’s the marketing lead, and works to make sure that every new customer sees a consistent look and feel when viewing anything about the company. She’s on every morning at 9:00am and off each day at 5:00pm, but typically takes a working lunch so she doesn’t have to break her rhythm. Your Web Site Here’s your website, the unsung and oft-forgotten member of your business and sales team. It greets all people as a stamp of business legitimacy, from the fastest fibre connection to those still using dial...
Reach Your Audience

Reach Your Audience

Good branding is the short, sweet and simple message you communicate to consumers at a glance. Think of branding as your company or business’s “elevator pitch”; it’s what creates differentiation between your company and the competition. Want to reach your audience? Read more… That’s why it’s important that branding is cohesive and, well, on brand. It needs to carry through from the website to the stationery, and cover everything in between. Branding has become so integral to a company’s being, that it is no longer just the visual identity that has to be reflective of your company; it’s the tone of the branding as well. Through typography, color palettes and tag lines, companies are able to solidify their voice. This voice could be technical, quirky, casual, informative – the list goes on. The most successful brands’ voice is indicative of the people they target. This element is an important one of a successfully cohesive brand – really knowing your target audience. To know the specifics of the target audience you’re trying to reach is key. Are you trying to reach young college students who enjoy hiking, parents with daughters, tech savvy adults? It may seem more advantageous to cast a wide net, but the success of your brand can hinge on how clear the picture of your consumer is. When you narrow your brand to fit the specific focus of your audience, the focus of your own company or business is crystal clear. With a crystal clear brand, you are able to express who you are as a company. You can highlight your ideals, at what you excel or...
Thinking About Design for Business Success

Thinking About Design for Business Success

Design is everywhere – from the tables and chairs we use, to the documents we write, to the smartphone apps we download. In fact, it is nearly impossible to go one day without encountering an element of design. Before we know it, design thinking will be a necessity for every business, not just design agencies and architecture firms. Effective design not only pleases the eye, but it also improves lives,helps convey vital information, and attracts new business. For example, Studio Dental designed a mobile unit that not only provides dental healthcare to those who can’t drive to an office, but also maintains the comfort of a typical office. The interior of the modern trailer includes features such as warm wood cabinets and built-in TVs. Kelly-Moore Paints created a vivid, well-designed infographic that explains how you can build a color palette with your favorite music. The company created album covers for The Beatles, Daft Punk, Florence and the Machine, and Mumford and Sons using colors from its own collection of paints. Kelly-Moore Paints employs a variety of infographics on its website to attract customers and share useful and interesting information. Airbnb was a failing start-up until its founders realized they needed to upgrade its design, specifically, the photographs of its listings, in order to stay afloat. Poor photographs of apartments, houses, and rooms were costing the new company a lot of business. However, when the founders started posting professional-looking photography on their site, the financial outlook for Airbnb completely changed. Ultimately, design thinking helped make Airbnb a billion-dollar business. In short, whether you are a doctor, painter, struggling entrepreneur, or...