Digital Advertising
Display Advertising
Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ad’s effect. Online advertisers often use cookies, which can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ads from the site the user visited.
Mobile Advertising
Mobile advertising is ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games. Mobile advertising is growing rapidly due to the fact that mobile devices are everywhere and connectivity speeds have improved.
Pay Per Click Advertising
Pay-per-click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on websites or search engine results with related content that have agreed to show ads.
- Consistent
- Quick & Easy
- Cost Effective
Social Media Advertising
Social media marketing is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.
Referrals
Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies. Referral marketing is a process to increase word of mouth marketing by encouraging customers and contacts to talk as much as possible about a brand or product.
