Direct Mail

Sometimes, it proves difficult to grab readers’ attention through direct mail. However, Generate Design incorporates clever headlines, striking photography and a clean design to catch the eye of the consumer receiving the piece.

Creative mailers are one of the most challenging types of marketing collateral to design. The temptation is strong to simply try to replicate past successes and stick with what you know works, but if you want to truly succeed, you have to be willing to take a risk and try something new.

Not every design has to completely reinvent the wheel. The important thing is to find some way to set yourself apart from your competition – whether that’s a creative new type of packaging or simply an attractive logo.