E-Marketing
Capture Emails
USE YOUR WEBSITE
Make email collection a priority by including prominent sign-up opportunities throughout your website. Remember visitors are on your website to learn more about your company.
IN THE REAL WORLD
If you have retail stores, your in-store staff should be trained to collect email addresses – in a friendly, non-creepy way.
IN THE CALL CENTER
Customers may call in for customer service. Train the call center with a short speech about the benefits of having their email address and get them to collect them right there on the spot.
Lead Generation
PUBLISHERS
Some publishers include your email subscription offer as part of their registration process. Find a publisher with a readership that aligns with your customer base.
REFER-A-FRIEND
Referral programs are very important for growing your email marketing database. They lead to immediate revenue and customer acquisition.
LEVERAGE YOUR FACEBOOK PAGE
As an email marketer, you’ve probably been required to promote your company’s Facebook page. This is a perfect opportunity to feature your email registration.
Data Hygiene
Collecting an undeliverable email address is so annoying. Requiring subscribers to enter their email address twice can also help, but you’ll want to test to see if that lowers subscription rates.
E-Marketing Platforms
There are scores of E-Marketing tools, subscriptions and providers. Our favorites are Mailchimp, iContact, Constant Contact and Bronto. We can work within your current system to create visually engaging E-Marketing messaging, or make a recommendation on which provider would best fit your business needs and goals based on volume, budget and type of CRM you may want to integrate your E-Marketing with such as Salesforce, Sage or Zoho.
Engage the Inactive
Don’t leave your inactive customers inactive. Running reactivation campaigns should be part of the customer lifecycle strategy. Increasing engagement will help you be more successful.
