Generate Design News for Advertising, Graphic Design, Website Design, and App Design
Over the last few months, Generate Design has been enjoying a rather strong uptick in calls to the office. Apparently, a lot of people have been enjoying the new content on the blog.
First of all, thank you! Our team works hard to make sure that we’ve got good content in here which is original, and not a rehashing of stale old materials off of the web. Any business enjoys being able to have fresh, high-quality content. Any business worth it’s salt knows that if you keep giving people the same thing over and over and over again, you’re just going to make them sick of it.
A few people have noted that they found us in email searches and their so new to the site that as soon as they clicked on the portfolio materials, they wanted to call us for meetings. That said, several people noted that they often travel from one blog post to the next and have a hard time deciding where they’re going to go. So, by request only, we have decided to put together this single post as a way to easily direct you to some of our best material in the past.
Please enjoy these links and forward this material on to your friends and colleagues who could get great use out of it.
The reason Lorem Ipsum is a mistake. Your marketer or designer is actively acknowledging that they have no idea what the content for a product is or even should be. They don’t know who the audience is or what the message is. Isn’t that the marketer or graphic designer’s job—To move the brand forward? How is your business supposed to move the brand forward if your team doesn’t know what to say?
How much does updating your website cost you? If your website is five years old (or older), chances are likely that you’re pay a designer to update your website. Every text edit, every photo, every item costing you money.
You’ve got a successful business, a great team of professionals and a nice website that represents your company— A fine start indeed, but is everything working as smoothly as it could? Your website should be growing your business. You have a hard-working team, but is your website pulling its weight?
Good branding is the short, sweet and simple message you communicate to consumers at a glance. Think of branding as your company or business’s “elevator pitch”; it’s what creates differentiation between your company and the competition. Want to reach your audience?
Many people hold strong opinions about different fonts. Some believe Curlz and Comic Sans look juvenile and unprofessional, while others argue that Trajan and Papyrus are overused on movie posters. In fact, the marketing team for the hit movie Avatar received harsh criticism for the use of Papyrus. But why do people care so much about the way words look on paper?
Design is everywhere – from the tables and chairs we use, to the documents we write, to the smartphone apps we download. In fact, it is nearly impossible to go one day without encountering an element of design. Before we know it, design thinking will be a necessity for every business, not just design agencies and architecture firms.
It’s possible to buy a used car for under $5,000 that should be perfectly adequate to get you where you need to go. Similarly buying a new car can run the gamut from a base model Kia Rio for $13,600 to a high end Porsche 911 Turbo for $100,000+. The same range holds true for iPhone, iPad and Android Apps.
People don’t just drive around to look for a close by coffee shop anymore. They go online and look for local listings and read reviews and even see the menu before leaving their house. Online searches, local reviews and social media recommendation is embedded into the consumer’s shopping behavior and if you don’t show up in the search results, you simply don’t exist.
Your website is the first point of contact between you and your potential customers and they are not visiting just to gain information. In fact according to researchers at Missouri University of Science and Technology it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand. And it takes just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression (Selective Perception).
Want To See more? Want Something Specific? Tell Us!
If you like what you see, why not reach out to us directly. If there happens to be some kind of content that you’d like us to cover, please don’t hesitate to let us know. It’s important to note that we have great customer service for all our customers, and that extends to making sure that our blog content is proper for your businesses. Drop me a line directly: paul@generatedesign.com and let me know how our blog is doing!
