As CEO, Tiffany Barth is chiefly responsible for the firm’s accounting system, identifying and managing Generate Design’s budgets, setting up pricing strategy, publicizing and promoting the company’s services, and developing comprehensive business plans.
As President, Paul Barth meets with clients directly to customize strategic business and sales plans through creative art direction. This direction includes: app and web design and development, branding, logos, newsletters, E-newsletters, brochures, trade show displays, advertising, and public relations. Paul oversees Generate Design’s design, copywriting, editing, art direction and photography.
Tiffany and Paul Barth are the proud parents of three children: Angelika, Axel, and Astrid. Their company Generate Design has been actively involved with Make-A-Wish Foundation of Eastern North Carolina since 2004, after their eldest daughter survived a tough and courageous battle with Burkitt’s Lymphoma cancer. Paul also served as a board member of the Foundation from 2005-2011. Generate Design continues to provide support to Make-A-Wish of Eastern North Carolina through marketing and graphic design assistance, materials and services.
Generate Design is a Woman Owned Small Business (WoSB) that was founded 17+ years ago in Raleigh, NC where we continue to do business from today.