how it all started

The Story of Generate Design


How it all started

The Story of Generate Design. Tiffany and Paul Barth, owners of Generate Design, arrived in North Carolina in the early 1990’s with a dream to one day own their own design business. Read on if you’d like to know how it all started.

Tiffany and Paul met at Iowa State University during their last semester of college, where they both earned their Bachelor of Fine Arts degree in Graphic Design. In 1990, Tiffany moved to North Carolina to accept a job with the IBM Design Center in Research Triangle Park. At IBM, Tiffany designed in-house manuals, brochures, newsletters, department logos and invitations. Soon afterward, Paul joined Tiffany in North Carolina and was hired as a graphic designer for Glaxo Smith Kline’s design department in Research Triangle Park, where he designed logos, brochures, newsletters, manuals and other printed materials. Tiffany and Paul Barth were married in 1991 and they have called the Triangle area home ever since.

In 1998, Tiffany and Paul’s dream of owning one of their own top design firms became a reality when they launched Generate Design, an innovative graphic, web and app development and design company specializing in creative, responsive design that brings companies closer to their clients. The firm was founded on the principle of being passionate about providing clean, clear design solutions and customized service to meet the specific needs of diverse clients in financial services, technology, education and health care. The company has built its reputation on timeless design tailored to each client’s needs, professional copywriting, and successful client branding with visual images that elevate their marketing. The firm delivers on its promises with the right messages to the right audiences at the perfect time.

As CEO, Tiffany Barth is chiefly responsible for the firm’s accounting system, identifying and managing Generate Design’s budgets, setting up pricing strategy, publicizing and promoting the company’s services, and developing comprehensive business plans.

As President, Paul Barth meets with clients directly to customize strategic business and sales plans through creative art direction. This direction includes: app and web design and development, branding, logos, newsletters, E-newsletters, brochures, trade show displays, advertising, and public relations. Paul oversees Generate Design’s design, copywriting, editing, art direction and photography.

Tiffany and Paul Barth are the proud parents of three children: Angelika, Axel, and Astrid. Their company Generate Design has been actively involved with Make-A-Wish Foundation of Eastern North Carolina since 2004, after their eldest daughter survived a tough and courageous battle with Burkitt’s Lymphoma cancer. Paul also served as a board member of the Foundation from 2005-2011. Generate Design continues to provide support to Make-A-Wish of Eastern North Carolina through marketing and graphic design assistance, materials and services.

Generate Design is a Woman Owned Small Business (WoSB) that was founded 17+ years ago in Raleigh, NC where we continue to do business from today.