Logo Leader: Imperial Frozen Food Illustrated Logo
Grade A frozen fruits and vegetables at your fingertips
Imperial Frozen Foods is a leading supplier of Grade A conventional and organic frozen fruits. Imperial Frozen Foods are picked at peak ripeness, wash, blanched, frozen and packaged within a few hours of being harvested. This allows the fruits and vegetables to retain vitamins and antioxidants, avoids the need for artificial sweeteners or dyes. Additionally, it allows consumers to have convenient storage which avoids excess waste. Imperial Frozen Foods needed an illustrated logo which embodied the freshness and variety of their products.
Why is this the right logo for the job?
- First, the Imperial Frozen Foods logo needed an illustrated collection of fresh fruits to compliment the company name.
- Second, items showcasing the logo mark needed to look at once “fresh” and still “portable”.
- Third, a wide appeal was needed to encompass the needs of retail, club, and food service segments.
- Finally, the logo needed to appeal to outside companies for expanding partner programs.
The bright, vibrant colors showcased in the logo help make these mixed berries enticing. The shininess of the fruits are refreshing and look at ease featured on product package designs. Bright colors like this are guaranteed to stand out on the shelf, and the appealing illustrations make this logo that much more attractive. This showcases the fresh, all-natural aspect that Imperial Frozen Foods strives for.
Expanding the illustrated logo into the corporate identity
Some logos are just about making a splash. Others are about ensuring that a strong identity is built, conveyed, and a brand moves forward. For Imperial Frozen Foods, corporate communications is one facet of their marketing plan. The illustrated logo does more than simply greet a potential customer— it represents the company in all matters both public and private.
Imperial Frozen Foods Brand Identity
The Imperial Frozen Foods brand’s corporate identity design shown here clearly showcases their dedication to clean and fresh. Brightly colored berries make the illustrated logo literally jump off the page, card and envelope. This business collateral’s vibrant touch brings this brand identity to life, a stark contrast to the large, clean areas. Imperial Frozen Foods is dedicated to delivering impressive, fresh foods, and nothing communicates that clearer than the strength of these pieces of corporate communication.
Strategic partnerships make for better business
Imperial Frozen Foods is more than the just the holder of the best illustrated logo design in the Raleigh-Durham area, they’re an amazing, living business. Large businesses need strategic partnerships to build, grow, expand, and bring their things to the people. Starkist was just one of these fantastic connections. Bringing the clean, vibrant look of the logo into a photographic package design was a clear connection between the two brands. Imperial Frozen Foods is proud to be the North American licensee for Sunkist® frozen fruit with a new range of retail products incorporating straight packs, unique blends and snack packs.
Imperial Frozen Foods believes product and packaging innovation are critical in achieving consumer satisfaction, category growth and higher margins. The company develops new products independently and is constantly seeking new varieties and blends. Additionally, Imperial Frozen Food’s product development team carefully analyzes consumer trends and also works collaboratively with its customers to develop products that meet individual consumer and market needs.
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