Logo Leader: Visit NC Concierge Iconic Logo
Don’t just see North Carolina. Experience it.
Visit NC Concierge is a Raleigh, NC business whose logo is iconic. Their Pine Cone Logo represents this company’s enjoyable sense of exploration and adventure. Traveling across the state to off–the-beaten-path locations from the coast to the Blue Ridge Mountains, they needed a logo which would be recognizable to everyone and seen throughout the state.
We incorporated the pinecone as an ode to the state’s iconic long leaf pines. With a rustic, gritty outdoor-exploration feel, a contrasting modern sans-serif font compliments this cleanly. The green color palette beckons to the spirit of adventure, inspiring the viewer to get out and explore all that North Carolina has to offer. This of course, is their speciality.
Why is this the right logo for the job?
Visit NC Concierge provides unique travel experiences showcasing North Carolina’s geography, history, and culture, while savoring the region’s finest sites, dining, and lodging. First, this brand needed to convey a few clear objectives:
- Whether you’re a visitor, a resident new to the state, or a discerning, long time resident, Visit NC Concierge will make it easy to explore and have fun.
- Customers would enjoy an immersive travel experience at a comfortable and engaging pace.
- This exploration would be hands-on and memorable, a memory easily triggered which would stay with you for a lifetime
- It needed to be familiar and approachable, yet a logo that still relates to North Carolina
Natural beauty at your fingertips
Secondly, This brand needed to be true to the state itself. North Carolina is a modernist hub but its history, arts, entertainment, and sights really stand out. Their authentic, all-inclusive tours are choreographed to balance must-see historic sites with hidden gems along the scenic destination of the Tarheel state. This allows small, personalized groups to experience distinctive accommodations and fine local cuisine. Designed with the knowledge and keen insights of a native North Carolinian and experienced traveler, the iconic Visit NC Concierge logo is at once new and yet familiar, an item begging viewers to explore, learn, and share.
Why not a group icon or picture of a tour?
Finally, the quality of any tour depends on the people who plan and organize, execute its itinerary, and the like-minded travelers joining you on your adventure. Visit NC Concierge’s goal is to wow customers as they make inspiring, unforgettable journeys together. However, the focus is on each individual customer, not on majority rule. The logo needed an individual item which could be part of a whole, yet individual and iconic.
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