by Paul Barth | Jun 30, 2019 | Branding, Graphic Design, Logo, Packaging Design |
Logo Leader: Imperial Frozen Food Illustrated Logo Grade A frozen fruits and vegetables at your fingertips Imperial Frozen Foods is a leading supplier of Grade A conventional and organic frozen fruits. Imperial Frozen Foods are picked at peak ripeness, wash, blanched, frozen and packaged within a few hours of being harvested. This allows the fruits and vegetables to retain vitamins and antioxidants, avoids the need for artificial sweeteners or dyes. Additionally, it allows consumers to have convenient storage which avoids excess waste. Imperial Frozen Foods needed an illustrated logo which embodied the freshness and variety of their products. Why is this the right logo for the job? First, the Imperial Frozen Foods logo needed an illustrated collection of fresh fruits to compliment the company name. Second, items showcasing the logo mark needed to look at once “fresh” and still “portable”. Third, a wide appeal was needed to encompass the needs of retail, club, and food service segments. Finally, the logo needed to appeal to outside companies for expanding partner programs. The bright, vibrant colors showcased in the logo help make these mixed berries enticing. The shininess of the fruits are refreshing and look at ease featured on product package designs. Bright colors like this are guaranteed to stand out on the shelf, and the appealing illustrations make this logo that much more attractive. This showcases the fresh, all-natural aspect that Imperial Frozen Foods strives for. Expanding the illustrated logo into the corporate identity Some logos are just about making a splash. Others are about ensuring that a strong identity is built, conveyed, and a brand moves forward. For...
by Paul Barth | Jun 25, 2019 | Design for Business, Graphic Design, Logo |
Logo Leader: Visit NC Concierge Iconic Logo Don’t just see North Carolina. Experience it. Visit NC Concierge is a Raleigh, NC business whose logo is iconic. Their Pine Cone Logo represents this company’s enjoyable sense of exploration and adventure. Traveling across the state to off–the-beaten-path locations from the coast to the Blue Ridge Mountains, they needed a logo which would be recognizable to everyone and seen throughout the state. We incorporated the pinecone as an ode to the state’s iconic long leaf pines. With a rustic, gritty outdoor-exploration feel, a contrasting modern sans-serif font compliments this cleanly. The green color palette beckons to the spirit of adventure, inspiring the viewer to get out and explore all that North Carolina has to offer. This of course, is their speciality. Why is this the right logo for the job? Visit NC Concierge provides unique travel experiences showcasing North Carolina’s geography, history, and culture, while savoring the region’s finest sites, dining, and lodging. First, this brand needed to convey a few clear objectives: Whether you’re a visitor, a resident new to the state, or a discerning, long time resident, Visit NC Concierge will make it easy to explore and have fun. Customers would enjoy an immersive travel experience at a comfortable and engaging pace. This exploration would be hands-on and memorable, a memory easily triggered which would stay with you for a lifetime It needed to be familiar and approachable, yet a logo that still relates to North Carolina Natural beauty at your fingertips Secondly, This brand needed to be true to the state itself. North Carolina is a modernist hub but...
