Media Placement
Process of Effective Media Placement
MEDIA PLANNING
Before creating any type of advertising media, you should review your customer profile, market research, and historical sales results to determine demographic targeting and refine your campaign objectives.
MEDIA ANALYSIS
Media analysis looks directly at communication via texts and transcripts, and gets the central aspect of social interaction. It can allow you to understand what your customers think about your company.
MEDIA BUY
The main task of media buying lies within the negotiation of price and placement to ensure the best possible value can be secured for an advertisement.
ADJUST BUY
After about a month of media placement you should take a step back to see if the placement of your media is successful. If not, you can adjust the placement to a different source.
Social Media Advertising
Social media marketing is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.
Pay Per Click
(PPC) Advertising
Pay-per-click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on websites or search engine results with related content that have agreed to show ads.
Publication Media
Magazine or publication advertising is a focused process leading to less media multi-tasking, ensuring singleminded attention to advertising. There is a magazine or publication for every passion, this allows you to get very specific and personal with your target audience. Also consumers trust magazines so much that they are the leading source of information that readers recommend by word-of-mouth to others. There is still a large group of people who prefer looking through a physical magazine over a digital version, so advertising in a magazine or publication is still an effective way to get your product or business out there.
Lead Generation
Lead Generation is the process of creating sales leads which might convert into sale for your company. The leads may come from various sources or activities, for example, digitally via the internet, through advertisements and list purchases. Lead Generation is a very popular practice of generating leads in the business-to-business type of sales. Lead Generation, unlike Demand Generation, is more about actual opportunities than creating awareness or demand.
