A newsletter is a printed report containing news (information) of the activities of a business (legal name; subscription business model) or an organization (institutions, societies, associations) that is sent by mail regularly to all its members, customers, employees or people, who are interested in. Newsletters generally contain one main topic of interest to its recipients. A newsletter may be considered grey literature. E-newsletters are delivered electronically via e-mail and can be viewed as spamming if sent unsolicited.
If you’re a startup or brand wanting to leverage an inexpensive marketing tool, a well-designed newsletter or e-newsletter is crucial to break through the pack. Among so much “inbox” competition, a great email design needs to capture the attention of the reader right away to avoid being deleted and risk never being seen.
Engage your customers and create email marketing campaigns to reach a massive audience. Here’s how the pros did it – we hope this post inspires you to create your own awesome email designs!