by Paul Barth | Jun 30, 2019 | Branding, Graphic Design, Logo, Packaging Design |
Logo Leader: Imperial Frozen Food Illustrated Logo Grade A frozen fruits and vegetables at your fingertips Imperial Frozen Foods is a leading supplier of Grade A conventional and organic frozen fruits. Imperial Frozen Foods are picked at peak ripeness, wash, blanched, frozen and packaged within a few hours of being harvested. This allows the fruits and vegetables to retain vitamins and antioxidants, avoids the need for artificial sweeteners or dyes. Additionally, it allows consumers to have convenient storage which avoids excess waste. Imperial Frozen Foods needed an illustrated logo which embodied the freshness and variety of their products. Why is this the right logo for the job? First, the Imperial Frozen Foods logo needed an illustrated collection of fresh fruits to compliment the company name. Second, items showcasing the logo mark needed to look at once “fresh” and still “portable”. Third, a wide appeal was needed to encompass the needs of retail, club, and food service segments. Finally, the logo needed to appeal to outside companies for expanding partner programs. The bright, vibrant colors showcased in the logo help make these mixed berries enticing. The shininess of the fruits are refreshing and look at ease featured on product package designs. Bright colors like this are guaranteed to stand out on the shelf, and the appealing illustrations make this logo that much more attractive. This showcases the fresh, all-natural aspect that Imperial Frozen Foods strives for. Expanding the illustrated logo into the corporate identity Some logos are just about making a splash. Others are about ensuring that a strong identity is built, conveyed, and a brand moves forward. For...
by Paul Barth | Jun 9, 2019 | Advertising, apps, Branding, Design for Business, Fonts, Graphic Design, Packaging Design, Press Releases, SEO, Typography, Uncategorized, Web Design |
Generate Design News for Advertising, Graphic Design, Website Design, and App Design Over the last few months, Generate Design has been enjoying a rather strong uptick in calls to the office. Apparently, a lot of people have been enjoying the new content on the blog. First of all, thank you! Our team works hard to make sure that we’ve got good content in here which is original, and not a rehashing of stale old materials off of the web. Any business enjoys being able to have fresh, high-quality content. Any business worth it’s salt knows that if you keep giving people the same thing over and over and over again, you’re just going to make them sick of it. A few people have noted that they found us in email searches and their so new to the site that as soon as they clicked on the portfolio materials, they wanted to call us for meetings. That said, several people noted that they often travel from one blog post to the next and have a hard time deciding where they’re going to go. So, by request only, we have decided to put together this single post as a way to easily direct you to some of our best material in the past. Please enjoy these links and forward this material on to your friends and colleagues who could get great use out of it. Lorem Ipsum Fails: Why Real Graphic Designers and Advertisers Use Real Content The reason Lorem Ipsum is a mistake. Your marketer or designer is actively acknowledging that they have no idea what the content for a product is...
by Paul Barth | Jun 3, 2019 | Advertising, Design for Business, Graphic Design, Packaging Design |
Lorem Ipsum Fails: Why Real Graphic Designers Use Real Content Lorem Ipsum is dummy text. It is something used to fill a layout gap when you have no idea what the content will be. For many, this is a standard. It is a standard, because they have no idea what the content will be, and because they do not understand their customer. This is particularly egregious when used in a business or in-house setting. The job of a graphic designer is to work with a set of branding standards so that the company can have a consistent message given to the people. The graphic designer’s job is to communicate. In the absence of communication, what is their job? The reason Lorem Ipsum is such a mistake, is because you are actively acknowledging that you have no idea what the content for a product is or even what it should be. You don’t know who the audience is or what the message is. Isn’t that the graphic designers job—To move the brand forward? How are you supposed to move the brand forward if you don’t know what you’re saying or who you’re saying it to? As a client, when you see Lorem Ipsum placed in a document, it is an active reminder that the person you’re working with has no idea what you are trying to do… or who you’re trying to do it for. Is that the kind of person you would really like to work with? Probably not. But what if this is coming from someone who works for you? If they’re your employee but have no idea...
by Paul Barth | Jul 13, 2017 | Advertising, apps, Branding, Design for Business, Graphic Design, Packaging Design, SEO, Web Design |
Design is everywhere – from the tables and chairs we use, to the documents we write, to the smartphone apps we download. In fact, it is nearly impossible to go one day without encountering an element of design. Before we know it, design thinking will be a necessity for every business, not just design agencies and architecture firms. Effective design not only pleases the eye, but it also improves lives,helps convey vital information, and attracts new business. For example, Studio Dental designed a mobile unit that not only provides dental healthcare to those who can’t drive to an office, but also maintains the comfort of a typical office. The interior of the modern trailer includes features such as warm wood cabinets and built-in TVs. Kelly-Moore Paints created a vivid, well-designed infographic that explains how you can build a color palette with your favorite music. The company created album covers for The Beatles, Daft Punk, Florence and the Machine, and Mumford and Sons using colors from its own collection of paints. Kelly-Moore Paints employs a variety of infographics on its website to attract customers and share useful and interesting information. Airbnb was a failing start-up until its founders realized they needed to upgrade its design, specifically, the photographs of its listings, in order to stay afloat. Poor photographs of apartments, houses, and rooms were costing the new company a lot of business. However, when the founders started posting professional-looking photography on their site, the financial outlook for Airbnb completely changed. Ultimately, design thinking helped make Airbnb a billion-dollar business. In short, whether you are a doctor, painter, struggling entrepreneur, or...
