Direct Mail Design for Macon Gardens

A hands on approach to gardening and service, this direct mail design for Macon Gardens has an understated elegance while weaving in a call to action to bring this direct mail piece to the garden center to receive seasonal discounts. An organic wood-paneled background helps communicate Macon Gardens commitment to natural products.

Professional photography highlights the beautiful flowers and produce that Macon Gardens sells, making this mailer particularly attractive to those receiving them seasonally. The asymmetrical grid invites the eye to travel across the page and take in all the information that we have presented.