Make-A-Wish Ad for the North Carolina CEO Forum

Encouraging those in the business community to contribute to one of the nations largest non-profits that grants wishes to children with life threatening illnesses. This Make-A-Wish ad is reflective of the non-profit’s brand; gradient blue with the Make-A-Wish logo prominently displayed give this ad a polished look.

We decided to bold and highlight certain typography in order to create the most affective ad. The text is concise and uses language that encourages donation and involvement in this charity. The layout of the typography was important so that all the information could be presented without overwhelming the page; information one would need in order to make a donation as well as quotes from those who have donated before are positioned on the page in such a way that doesn’t clutter the ad.