Apex Food Company Brand Identity

The Apex Food Company brand identity reflects the business’ commitment to bringing authentic ethnic sauces to market without using artificial ingredients or preservatives. Like the sauces that are featured in Apex Food Company, we sough to create a brand identity that looks natural and organic.

We used pops of red and green with the small leaves to convey the message of all-natural foods. The contrasting typography also helps solidify the food store’s brand. The logo includes the monogram with the company’s name encircling it. Business cards include information about the store’s location, phone number, email and website.