Batca Fitness Systems Brand Identity
The Batca Fitness Systems brand identity was developed with this commitment to technological innovation and quality manufacturing in mind. With an insignia that conveys forward momentum and speed, the chrome background indicates the high activity of both the user of Batca Fitness Systems products, as well as the company’s sense of urgency in bringing only the best possible equipment to market.
This insignia is similar to that of the standard Batca Fitness Systems logo. What we have done is transformed this logo into an entire identity that can be woven throughout Batca Fitness Systems’ production and marketing. We wanted an identity as dynamic as the brand it was representing.