Blue Soul Maui Brand Identity

As a premier guiding company, Blue Soul Maui offers private waterfall hikes, snorkeling and outrigger tours, surfing lessons and board rentals, guided road to Hana tours, and hikes through bamboo forests, waterfalls, and mountains. Specializing in creating a fully customized and amazing vacation experiences, the Blue Soul Maui brand identity reflects and beckons to the adventurer’s spirit with a classic surfing emblem inspired design.

Blues and greens call the viewers mind to the exquisite and break taking nature they can experience with Blue Soul Maui. We wanted to make the brand as personable and inviting as the company itself.