Clearwater Group Brand Identity
The Clearwater Group Brand Identity is reflective of the business’ upscale architectural design experience, cutting-edge building materials and green technologies. Clearwater Group uses proven construction processes that offer endless opportunities to transform creative ideas into reality, starting with the very first planning session.
The brand identity we created utilizes a linear design that draws a viewers eye to the company’s name. A ripple effect separates shades of blue, orange and white to emulate water – an ode to the business’ name. The design is fluid and dynamic, conveying motion and commitment to creativity. The logo runs throughout the business to generate a cohesive look.