Studio Pilates Brand Identity

A professional, yet approachable entity           that approaches life with an attitude of balance, strength and authenticity. The           Studio Pilates Brand Identity uses warm colors and contrasting typefaces to radiate energy and inspiration. Pilates is a method     of exercise that focuses on flexibility, muscular strength and endurance, emphasizing proper postural alignment        and balance.

We wanted to show that in our brand           identity design by creating the balanced           lotus petals that make up the logo. The symbol generates a sense of peace and serenity while the fiery colors convey the message of strength and power. Paired with the contrasting typography below, Generate Design has developed a perfectly balanced identity that is reflective of Studio          Pilates’ brand.

Studio Pilates Brand Identity