Studio Pilates Brand Identity

A professional, yet approachable entity that approaches life with an attitude of balance, strength and authenticity. The Studio Pilates Brand Identity uses warm colors and contrasting typefaces to radiate energy and inspiration. Pilates is a method of exercise that focuses on flexibility, muscular strength and endurance, emphasizing proper postural alignment and balance.

We wanted to show that in our brand identity design by creating the balanced lotus petals that make up the logo. The symbol generates a sense of peace and serenity while the fiery colors convey the message of strength and power. Paired with the contrasting typography below, Generate Design has developed a perfectly balanced identity that is reflective of Studio Pilates’ brand.