SummerWinds Plantation Brand Identity

A community with many outdoor amenities for the active adult demographic. The SummerWinds Plantation Brand Identity breathes new life into this neighborhood. To communicate the open spaces and outdoor amenities included, we developed a brand identity that highlighted elements such as sun and the namesake of the community, wind.

This logo has motion, movement and a dynamic look. Whispy clouds and slanted typography help to give the brand a carefree and inviting nature. The contrasting serif font gives the logo an overall balanced look. This growing community needed a brand that would grow with them, and our design was the perfect solution.