Hardesty & Pennington Family Dentistry Logo

This brand logo gives the impression of family members holding hands or clean white teeth, depending on whether the viewer focuses on the positive or negative space. The Hardesty & Pennington Family Dentistry logo is as clean as teeth after a visit to their office.

We maintained this branding throughout the rest of Hardesty & Pennington’s business to help customers and clients establish the welcoming and comfortable environment, as well as acting as an indication of the quality services provided. We wanted a logo and brand reflective of Hardesty & Pennington’s family approach to running a business. The linked hands communicate that well.