Krispy Kreme Partnership with Ghirardelli Chocolate Company Packaging
Not your normal frosted doughnut, these Krispy Kreme Doughnuts had to reveal that there was something special, new and tasty inside. We had to visually represent the Krispy Kreme Partnership with Ghirardelli Chocolate Company as the two brands enhanced each other creating a premier product that was revealed at Krispy Kreme locations and grocery stores.
The packaging includes both the Ghirardelli branding as well as the Krispy Kreme branding, making this the perfect pairing of two confectionery leaders. We wanted to make sure that both brands were equally represented in the package design, and this was achieved through food photography, as well as complimentary color combinations.