The customer should know exactly what is in the product, and how much. There are no proprietary formulas at Quantified Nutrition, and they provide customers with the means to inform themselves about the ingredients. We wanted to maintain this goal of Q//Fuel by creating a clean packaging design for the product.

Each bag has a different color on the seal so that consumers can identify the different flavors from the shelf. This creates a more positive shopping experience, while allowing Q//Fuel to stand out compared to its competitors. Professional food photography provides Q//Fuel with a quality image.

Like the brand says, nothing more, nothing less–this was the approach we took with our design. Simplistic packaging that draws in consumers.