Where Do You Start?
It’s All In The Planning
An abbreviation for “marketing communications”, Marcom is targeted interaction with customers and prospects using one or more media. Such as direct mail, newspapers, magazines, TV, internet, etc.
To become a successful company, you should understand the difference between what should never change and what should be open for change. This is closely linked to the ability to develop a vision.
This is the basis for your public relations program. PR plans can either be company-wide or they may focus on specific products or events. Be sure to take the time to really think about your plan.
Key Messaging & Positioning
This is a communication-based electronic exchange environment. The world has grown into several industry specific marketspaces which are an integration of marketplaces through sophisticated computer and telecommunication technologies.
Having a well-defined target market is the first element to a marketing strategy. These people will be who you direct all your marketing and merchandise to.
In marketing you want to assess the strengths and weaknesses of current and potential competitors. Analyzing your competitors can provide both an offensive and defensive strategic context to identify opportunities and threats.
Press Release (n.)– An official statement issued to the
public giving information on a particular matter.
The use of press releases is common in the field of public relations. Typically, the aim is to attract favorable media attention to the PR professional’s client and provide publicity for products or events marketed by those clients. Press releases can announce a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc.
Below are 10 tips to writing a successful and effective speech:
- Begin with a grabber
- Use techniques that help the audience listen and respond
- Talk like a regular person
- Use physical images
- Conclude memorably