Media Management

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Why Social Media Helps SEO

Having a strong social media presence is so important. Times are changing and social media is now more important than ever. Social media drives REAL traffic to your website, traffic that is high quality. If someone is engaging with your company or brand on social media then there is an obvious connection or interest. These are the visitors that eventually turn into customers. However, for this traffic to occur you must interact with your social following and get them involved. While it can be hard, make sure to dedicate time each day to social interaction.

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Why Social Media Helps Business

Social media is an interesting phenomenon, especially for businesses and customers, and the relationship between the two. Traditional media, as in newspapers and television programs, is still a popular and viable forum for advertising. But, the reason social media is becoming more and more important for businesses is the ongoing, worldwide conversation through social media. With social media, consumers and businesses are more informed with real-time information and continuous social feedback, making informed decisions and fewer mistakes in their decisions.

Reduced Cost

Social media provides businesses with the means to increase customer service, saving costs and increasing customer satisfaction.

Increased Revenue

Engagement with social consumers allows for increased direct communication with consumers. Meaning an increase in the customer base which drives new business.

Brand Building

Developing a social forum around your business helps to increase awareness of your brand as well as build brand value. This is how you will beat your competition.

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What We Do

Generate Design’s social engagement network delivers integrated content and social strategies across all channels, practices and industry. We guide brands through the social media landscape, designing strategies and executing sustained programs that drive business impact with measurable results. Our social suite of capabilities, integrated partnerships, and depth and breadth of global subject matter experts uniquely position our team, which believes magnetic content and social engagement drives business growth.

Media Management
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Process That Helps

PICK THE SITE(S) THAT WORK FOR YOU

Social media sites are emerging almost every week. It’s easy to get distracted and overwhelmed by all the choices. You want to make sure you research and pick out the best one for your company.

FOSTER FAN-TO-FAN ENGAGEMENT

Some of the strongest social networking communities are based on information sharing between fans. If you post interesting content, your customers are going to talk about it. To help encourage these relationships you can listen to your fans, and add to their feedback.

SHARE INTERESTING AND VISUAL CONTENT

This is one area that may take a little time. You must figure out what the most interesting things about your company are. Some options would be “newsworthy” news, how to videos, company updates, charity events, community activities, new products, new offices, etc.

DON’T OVERLY AUTOMATE

Don’t rely completely on free automated messages for your posts. It will show that you are using them. Take a little time out of your day to sit down and come up with genuine posts and respond to customers.

LISTEN

Social media is a form of conversation with your customers, when they say something or suggest something don’t blow it off, listen. If you customer’s feel like you are listening to what they have to say, they will be happier with your company.

COMMIT TO SOCIAL MEDIA

If you are truly going to succeed at social media, you must fully commit to it. This means coming up with a content strategy and making it a daily thing to comment and respond to customers. If you only use your social media when you want to get a specific message out, you will not be successful.

HAVE AN AUTHENTIC VOICE

One of the great things about social media is you don’t have to use corporate talk with your customers. Don’t be afraid to loosen up when responding to problems or complaints. Your customer’s will begin to respect you more and think of you more as a human being.

MEASURE

Don’t forget to measure the impact your social media is having. Use their tools to monitor the click-through rates or to find out which of your content is trending the most. With this data you can adjust your content and marketing strategies.