by Paul Barth | Jun 9, 2019 | Advertising, apps, Branding, Design for Business, Fonts, Graphic Design, Packaging Design, Press Releases, SEO, Typography, Uncategorized, Web Design |
Generate Design News for Advertising, Graphic Design, Website Design, and App Design Over the last few months, Generate Design has been enjoying a rather strong uptick in calls to the office. Apparently, a lot of people have been enjoying the new content on the blog. First of all, thank you! Our team works hard to make sure that we’ve got good content in here which is original, and not a rehashing of stale old materials off of the web. Any business enjoys being able to have fresh, high-quality content. Any business worth it’s salt knows that if you keep giving people the same thing over and over and over again, you’re just going to make them sick of it. A few people have noted that they found us in email searches and their so new to the site that as soon as they clicked on the portfolio materials, they wanted to call us for meetings. That said, several people noted that they often travel from one blog post to the next and have a hard time deciding where they’re going to go. So, by request only, we have decided to put together this single post as a way to easily direct you to some of our best material in the past. Please enjoy these links and forward this material on to your friends and colleagues who could get great use out of it. Lorem Ipsum Fails: Why Real Graphic Designers and Advertisers Use Real Content The reason Lorem Ipsum is a mistake. Your marketer or designer is actively acknowledging that they have no idea what the content for a product is...
by Paul Barth | Aug 1, 2017 | Branding, Fonts, Graphic Design, Typography |
Many people hold strong opinions about different fonts. Some believe Curlz and Comic Sans look juvenile and unprofessional, while others argue that Trajan and Papyrus are overused on movie posters. In fact, the marketing team for the hit movie Avatar received harsh criticism for the use of Papyrus. But why do people care so much about the way words look on paper? Humans have experimented with the treatment of fonts since Johannes Gutenberg created the adjustable mold for printing presses around 1440 AD. Font is derived from the word fondre, meaning to melt in French. Gutenberg melted lead, tin, and alimony, and he poured the molten mixture into his adjustable molds. Through his invention, Gutenberg allowed us to quickly and consistently create fonts of type. During his career, Gutenberg fashioned a font that replicated the gothic script that monks used when handwriting Bibles. However, typographers estimate that today, the number of fonts that exist in the world could be as high as 500,000. Times New Roman is probably one of today’s most used font families. For example, high school students all over the world use it when writing papers in MLA format. Stanley Morrison created the popular font for The Times of London in 1929. Times New Roman is a narrow font, so it is possible to fit more words on the page, which saves space and money for newspapers. While many writers consider Times New Roman a sensible font, others wonder why seemingly impractical fonts like Wingdings exist. Charles Bigelow and Kris Holmes created Wingdings in 1990 to provide people with high-quality, scalable images that didn’t take up...
