by Paul Barth | Jun 16, 2019 | Advertising, Video Production, Web Design |
Video Testimonials: Video Production Do’s & Don’ts Video is the new television. Everyone is watching, everyone is listening, everyone is talking about it. At this moment, video production happens to be clearly separating those who are doing it right from those who are clearly just trying to put something into space to check off a box. A business who shows not only what their products and services can do, but how it affects their customers directly, stands a great chance of making a strong connection with their customers and clients. But what is stopping many people from bridging the gap between a job done, and a job done WELL? Experience is only part of the puzzle. In this article we discuss the ins and outs, the do’s and don’ts of turning your current level of video production into a fantastic video testimonial which can open the eyes and ears of your new customers based on the testimonials of your current customers. Testimonials: A Media History Since the introduction of mass media, people have been telling us that their products are great. Since the dawn of time, word of mouth as been the strongest path to finding excellence. In the earliest of times, town criers would travel around touting how a product was available and made lives easier. After a short time, however, people began to tire of hearing about the same products from the same town crier, and began tuning him or her out. As soon as hand written bills and broadsides were made available, people were reading in print just how fantastic new products and rare items were....
