Video Testimonials: Video Production Do’s & Don’ts

Video Testimonials: Video Production Do’s & Don’ts

Video Testimonials: Video Production Do’s & Don’ts Video is the new television. Everyone is watching, everyone is listening, everyone is talking about it. At this moment, video production happens to be clearly separating those who are doing it right from those who are clearly just trying to put something into space to check off a box. A business who shows not only what their products and services can do, but how it affects their customers directly, stands a great chance of making a strong connection with their customers and clients. But what is stopping many people from bridging the gap between a job done, and a job done WELL? Experience is only part of the puzzle. In this article we discuss the ins and outs, the do’s and don’ts of turning your current level of video production into a fantastic video testimonial which can open the eyes and ears of your new customers based on the testimonials of your current customers. Testimonials: A Media History Since the introduction of mass media, people have been telling us that their products are great. Since the dawn of time, word of mouth as been the strongest path to finding excellence. In the earliest of times, town criers would travel around touting how a product was available and made lives easier. After a short time, however, people began to tire of hearing about the same products from the same town crier, and began tuning him or her out. As soon as hand written bills and broadsides were made available, people were reading in print just how fantastic new products and rare items were....

Generate Design News for Advertising, Graphic Design, Website Design, and App Design

Generate Design News for Advertising, Graphic Design,  Website Design, and App Design Over the last few months, Generate Design has been enjoying a rather strong uptick in calls to the office. Apparently, a lot of people have been enjoying the new content on the blog. First of all, thank you! Our team works hard to make sure that we’ve got good content in here which is original, and not a rehashing of stale old materials off of the web. Any business enjoys being able to have fresh, high-quality content. Any business worth it’s salt knows that if you keep giving people the same thing over and over and over again, you’re just going to make them sick of it. A few people have noted that they found us in email searches and their so new to the site that as soon as they clicked on the portfolio materials, they wanted to call us for meetings. That said, several people noted that they often travel from one blog post to the next and have a hard time deciding where they’re going to go. So, by request only, we have decided to put together this single post as a way to easily direct you to some of our best material in the past. Please enjoy these links and forward this material on to your friends and colleagues who could get great use out of it. Lorem Ipsum Fails: Why Real Graphic Designers and Advertisers Use Real Content The reason Lorem Ipsum is a mistake. Your marketer or designer is actively acknowledging that they have no idea what the content for a product is...
Why a Well Designed Website is Important

Why a Well Designed Website is Important

Your website is the first point of contact between you and your potential customers and they are not visiting just to gain information. In fact according to researchers at Missouri University of Science and Technology it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand. And it takes just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression (Selective Perception). I remember when I lost my prescription glasses few months ago and I spent the next few days going to every eyeglass store in Tucson. I wasn’t able to pick anything from their selection so I went online and came across a beautiful website Warby Parker. I remember that as soon as I entered their website I had a feeling that I would buy my glasses from here. It probably took me around two second to form that decision, even before I actually saw their products. And once I started to browse their catalog I liked several pairs and eventually bought one. You are thinking maybe I bought the glasses because I actually liked them and not because of a their website. You are absolutely right; I did buy the glasses because they are simple, sleek, stylistically versatile and relatively cheaper, however I wouldn’t have wasted a single second if I got a negative impression from their website. A well designed website goes a long way toward making your business successful. It is how your visitors form opinion about your brand and choose whether or not to do business with you....
Take Back Control of Your Website!

Take Back Control of Your Website!

Take Back Control of Your Website! How much does updating your website cost you? If your website is five years old (or older), chances are likely that you’re pay a designer to update your website. Every text edit, every photo, every item costing you money. Let me imagine the scenario: You have a small change that needs to be made – perhaps a spelling error or you’d like to have another person added to your staff page. It involves one picture and two lines of text. Your designer says that they can make that update for you but it’s going to cost you… and maybe more than you’re expecting depending if it’s a problem. You know that if your team had the opportunity to get in there and make that change, they could fix that problem in a few minutes. The problem is that the website requires access your team doesn’t have, and knowledge of programming languages that they don’t all understand. Every touch, regardless of complexity, is costing you money. Hundreds of dollars a year, if not more. Is Your Website Out Of Your Control? Why suffer under a web designer who feels like they’re doing you a favor? They control when the website will get updated, how the update will happen, and how much the update will cost. If you could get access to it, it looks like a string of unknowable gobbledegook. Why can’t changes be faster and cheaper? Consider converting your current website over to a WordPress or other content management system (CMS website). The systems allow pages to be added quickly, adjusted on the...
What Your Website Should Be Doing For Your Business

What Your Website Should Be Doing For Your Business

What Your Website Should Be Doing For You & Your Business You’ve got a successful business, a great team of professionals and a nice website that represents your company— A fine start indeed, but is everything working as smoothly as it could? You have a hard-working team, but is your website pulling its weight? Read more… Let’s Take A Look At A Typical Company Gina, The Office Manager Here’s Gina, she’s the office manager, and her job is to answer calls, give relevant information and point customers to the right people in the company. She handles day-to-day business like emails and ensures that the business runs smoothly. She works until 5:30pm in case someone calls a little late in the business day. Michael, The Sales Associate Here’s Michael, he’s the sales associate, and his job is to contact new customers and find new connections. He also completes simple orders over the phone and upsells when he can. He’s a real go-getter and always works 8:00am to 6:00pm in case a late order should come in. Shane, The Marketing Lead Here’s Shane, she’s the marketing lead, and works to make sure that every new customer sees a consistent look and feel when viewing anything about the company. She’s on every morning at 9:00am and off each day at 5:00pm, but typically takes a working lunch so she doesn’t have to break her rhythm. Your Web Site Here’s your website, the unsung and oft-forgotten member of your business and sales team. It greets all people as a stamp of business legitimacy, from the fastest fibre connection to those still using dial...
Thinking About Design for Business Success

Thinking About Design for Business Success

Design is everywhere – from the tables and chairs we use, to the documents we write, to the smartphone apps we download. In fact, it is nearly impossible to go one day without encountering an element of design. Before we know it, design thinking will be a necessity for every business, not just design agencies and architecture firms. Effective design not only pleases the eye, but it also improves lives, helps convey vital information, and attracts new business. For example, Studio Dental designed a mobile unit that not only provides dental healthcare to those who can’t drive to an office, but also maintains the comfort of a typical office. The interior of the modern trailer includes features such as warm wood cabinets and built-in TVs. Kelly-Moore Paints created a vivid, well-designed infographic that explains how you can build a color palette with your favorite music. The company created album covers for The Beatles, Daft Punk, Florence and the Machine, and Mumford and Sons using colors from its own collection of paints. Kelly-Moore Paints employs a variety of infographics on its website to attract customers and share useful and interesting information. Airbnb was a failing start-up until its founders realized they needed to upgrade its design, specifically, the photographs of its listings, in order to stay afloat. Poor photographs of apartments, houses, and rooms were costing the new company a lot of business. However, when the founders started posting professional-looking photography on their site, the financial outlook for Airbnb completely changed. Ultimately, design thinking helped make Airbnb a billion-dollar business. In short, whether you are a doctor, painter, struggling entrepreneur,...