Take Back Control of Your Website!

Take Back Control of Your Website!

Take Back Control of Your Website! How much does updating your website cost you? If your website is five years old (or older), chances are likely that you’re pay a designer to update your website. Every text edit, every photo, every item costing you money. Let me imagine the scenario: You have a small change that needs to be made – perhaps a spelling error or you’d like to have another person added to your staff page. It involves one picture and two lines of text. Your designer says that they can make that update for you but it’s going to cost you… and maybe more than you’re expecting depending if it’s a problem. You know that if your team had the opportunity to get in there and make that change, they could fix that problem in a few minutes. The problem is that the website requires access your team doesn’t have, and knowledge of programming languages that they don’t all understand. Every touch, regardless of complexity, is costing you money. Hundreds of dollars a year, if not more. Is Your Website Out Of Your Control? Why suffer under a web designer who feels like they’re doing you a favor? They control when the website will get updated, how the update will happen, and how much the update will cost. If you could get access to it, it looks like a string of unknowable gobbledegook. Why can’t changes be faster and cheaper? Consider converting your current website over to a WordPress or other content management system (CMS website). The systems allow pages to be added quickly, adjusted on the...
What Your Website Should Be Doing For Your Business

What Your Website Should Be Doing For Your Business

What Your Website Should Be Doing For You & Your Business You’ve got a successful business, a great team of professionals and a nice website that represents your company— A fine start indeed, but is everything working as smoothly as it could? You have a hard-working team, but is your website pulling its weight? Read more… Let’s Take A Look At A Typical Company Gina, The Office Manager Here’s Gina, she’s the office manager, and her job is to answer calls, give relevant information and point customers to the right people in the company. She handles day-to-day business like emails and ensures that the business runs smoothly. She works until 5:30pm in case someone calls a little late in the business day. Michael, The Sales Associate Here’s Michael, he’s the sales associate, and his job is to contact new customers and find new connections. He also completes simple orders over the phone and upsells when he can. He’s a real go-getter and always works 8:00am to 6:00pm in case a late order should come in. Shane, The Marketing Lead Here’s Shane, she’s the marketing lead, and works to make sure that every new customer sees a consistent look and feel when viewing anything about the company. She’s on every morning at 9:00am and off each day at 5:00pm, but typically takes a working lunch so she doesn’t have to break her rhythm. Your Web Site Here’s your website, the unsung and oft-forgotten member of your business and sales team. It greets all people as a stamp of business legitimacy, from the fastest fibre connection to those still using dial...
Thinking About Design for Business Success

Thinking About Design for Business Success

Design is everywhere – from the tables and chairs we use, to the documents we write, to the smartphone apps we download. In fact, it is nearly impossible to go one day without encountering an element of design. Before we know it, design thinking will be a necessity for every business, not just design agencies and architecture firms. Effective design not only pleases the eye, but it also improves lives,helps convey vital information, and attracts new business. For example, Studio Dental designed a mobile unit that not only provides dental healthcare to those who can’t drive to an office, but also maintains the comfort of a typical office. The interior of the modern trailer includes features such as warm wood cabinets and built-in TVs. Kelly-Moore Paints created a vivid, well-designed infographic that explains how you can build a color palette with your favorite music. The company created album covers for The Beatles, Daft Punk, Florence and the Machine, and Mumford and Sons using colors from its own collection of paints. Kelly-Moore Paints employs a variety of infographics on its website to attract customers and share useful and interesting information. Airbnb was a failing start-up until its founders realized they needed to upgrade its design, specifically, the photographs of its listings, in order to stay afloat. Poor photographs of apartments, houses, and rooms were costing the new company a lot of business. However, when the founders started posting professional-looking photography on their site, the financial outlook for Airbnb completely changed. Ultimately, design thinking helped make Airbnb a billion-dollar business. In short, whether you are a doctor, painter, struggling entrepreneur, or...
Why Do You Need A Website For Your Business?

Why Do You Need A Website For Your Business?

When is the last time you picked up the phone book to find a local business or hire a professional attorney? Today virtually everyone relies on the internet whether they are looking for local businesses or trying to find their next favorite TV show. People don’t just drive around to look for a close by coffee shop anymore. They go online and look for local listings and read reviews and even see the menu before leaving their house. Online searches, local reviews and social media recommendation is embedded into the consumer’s shopping behavior and if you don’t show up in the search results, you simply don’t exist. Did you Know? 85% of consumers search for local businesses online. 63% of local searches result in phone calls 25% Of Small Businesses Don’t Show Up in Search Results What does it mean for you? First of all by not having a website you are hurting your business. Nowadays it is a business standard to have a website that serves your customer 24/7. A well designed website not only provides your business information but it also convinces people to do business with you. Your website can be a powerful tool for building your brand, connecting to consumers, and getting leads. That’s because now more than ever, consumers rely on the Web to find information about your products and services. The Web is dramatically influencing consumer behavior and changing how your business connects with potential customers online. The information available online today gives consumers power that they haven’t had before, and this will only continue to grow. That’s why you need a Web...